As children grow older, they are less likely to want to buckle up. Over the past five years, 1,552 kids between the ages of 8 and 14 died in car, SUV and van crashes, according to the National Highway Traffic Safety Administration. Almost half of those who died were unbelted.

Parents need regular and salient reminders to consistently ensure seat belt compliance for themselves and their tween children. The Tween Seat Belt Safety campaign aims to improve the consistent and proper use of seat belts and reaffirms that “life as a parent is full of compromises, but seat belt safety for my child is not up for negotiation.”

Parents will be motivated to make sure their children are consistently and properly wearing their seat belts at all times. Get motivational messages: Getting Your Tween to Buckle Up.

Share video: Beyond Boosters: Proper Seat Belt Fit. Share video: Never Give Up Until They Buckle Up