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Child Passenger Safety Week

Third Week of September: Join us in observing Child Passenger Safety Week and National Seat Check Saturday.

  • 2026: Sept. 20-26
  • 2027: Sept. 19-25

Use these free resources from AAA, the National Safety Council, National Child Passenger Safety Board, National Highway Traffic Safety Administration and Safe Kids Worldwide. Educate parents and caregivers about the importance of protecting children during every stage of development – from car seats to booster seats and seat belt use.

AAA and National Safety Council

This graphic of a car seat installation is used to promote the National Safety Council and AAA social media toolkit. The kit is designed to help users spread safety messages during Child Passenger Week.AAA and the National Safety Council are sharing research that informs parents and caregivers on what they can do to ensure their children are secured correctly in car seats, booster seats and seat belts. Below are free materials to generate awareness about child passenger safety in your community during CPS Week and beyond.

Be sure to check back soon for Spanish-language campaign materials, which will be posted by Sept. 1.

Download and share (free):

  • Social Media Toolkit: This toolkit includes a fact sheet highlighting key findings about car seat installation, social media posts with supporting captions (along with a suggested posting schedule), hashtags and educational resources, and state-level data for the top 2-3 car seat misuses by state.
  • 4 How-To Videos:These videos show parents and caregivers how to correct common car seat misuses. Each video includes two versions – one with captions and one without. Download these Zip files in English | Spanish.
  • 2 motion graphic assets: It’s Time for a Fit Check, 2. Big Kids Need the Right Fit Too. Download these Zip files in English | Spanish.

National Child Passenger Safety Board

This "Booster Quest" graphic is used to promote the National Child Passenger Safety Board's CPS Week social media toolkit.Power up your outreach with this year’s Child Passenger Safety Toolkit: Video Game Blast Edition. Packed with engaging social media graphics and ready-to-use messaging, this toolkit helps parents, caregivers, Child Passenger Safety Technicians and Instructors share lifesaving child passenger safety tips through a fun, video game-inspired experience.

Use these downloadable resources to boost awareness, unlock safer travel habits and help every child ride safely on every journey. Together, we can help families achieve the ultimate goal – keeping protected on the road.

Download and share (free):

National Highway Traffic Safety Administration

This graphic from the National Highway Traffic Safety Administration carries a child passenger safety message: Take it slow. Many kids move to the next car seat or booster seat too soon.Get talking points related to child passenger safety, ready-made social media posts, educational flyers (including information on how to pick the right car seat), materials for CPS Technicians, car seat icons and images to use in your outreach efforts.

Download items here (free): Child Passenger Safety Week

Safe Kids Worldwide

A child passenger safety technician is pictured here educating a parent on the correct installation of a rear-facing car seat.Get practical tips to keep kids safe in cars. Are you buying a car seat? Do you know how to install your car seat? How do you ensure you have the right fit for your child? When do you move your child from rear-facing to foward-facing? Or from a booster seat to a seat belt?